December 17, 2018
Marine Megafauna Foundation (MMF)’s mission is to save threatened marine life using pioneering research, education, and sustainable conservation solutions, working towards a world where marine life and humans thrive together. The charity conducts pioneering research on marine megafauna and uses scientific evidence to educate the public and government to influence long-lasting conservation strategies.
MMF had a clear organisational vision, mission and strategy but needed to increase its profile to raise awareness of its vital conservation work among potential supporters and donors.
- Developed and implemented a PR and communications strategy designed to generate widespread press coverage and increase awareness of MMF around the world.
- Prepared key media materials to facilitate streamlined press office activities: key messages, press release boilerplate, media FAQ document etc.
- Drafted media-friendly biographies for the charity’s spokespeople and pitched them for appropriate interview and profiling opportunities
- Compiled a comprehensive media and blogger database with relevant media targets
- Worked closely with all MMF team members to source, collate and develop strong stories for press
- Built relationships with key journalists; pitching news and feature ideas to help generate press coverage
- Drafted and distributed press releases and relevant media materials and coordinated all
- press requests (including hosting visiting journalists)
- Provided PR and communications counsel to MMF’s Founders and senior team
- During the time Melissa ran MMF’s press office (8 months), the charity secured 365 pieces of coverage: averaging at more than one published article a day!
- Highlights included: BBC radio, Daily Telegraph, Yahoo!, The Scottish Sun, Scuba Diving, Scuba Diver, Dive.In and more.
Ready to chat?
Hello!
Great to hear you're interested in working together - I'm always keen to hear about potential commissions from editors, exciting new stories from marine conservationists and suitable briefs from prospective clients.
So, let's chat. You can send me an email (I aim to respond within three working days, usually sooner) or book a call below. I look forward to hearing from you.
Please note: due to high demand, I often have a wait time for new clients and cannot guarantee last-minute availability.
As such, please give as much notice as possible for your projects. Thank you!
Or book a call:
I do not work with the fossil fuel industry. If that's you, please look for support elsewhere. Thank you.
The Ocean Writer Ltd. Registered company number: 14772669
I support Project Seagrass by donating 1% of every cleared payment from my services via Work for Good
N.B. I do not work with the fossil fuel industry. If that's you, please look for support elsewhere. Thank you.
