Blog

  • All
  • communications
  • PR
  • tips
  • freelancing
  • marine conservation
  • impact
  • sustainability
  • scuba diving
  • writing
  • media relations
  • press release
  • charity
  • conservation showcase
Picture of a woman reading news or preparing PR and press release plans with magazines spread out in front of her
If you're wondering whether you should send a press release as an attachment, here's why Mel recommends you don't.
Photo of a person typing at a laptop
Being a marine journalist isn't all rainbows and butterfly fish. As a quick reality check, Melissa shares some of the worst bits.
Picture of a woman reading news or preparing PR and press release plans with magazines spread out in front of her
Melissa shares some of her favourite things about being a freelance ocean journalist.
Coral reef
How can you maximise the chances of hearing back from the media. And, even better, them being interested in your conservation story?
Seagrass meadow in Greece taken by Dimitris Poursanidis / Ocean Image Bank
Based on Melissa's experience of becoming a freelance conservation writer, here are some tips to help you do the same.
Coral reef
An overview of some of the best sites and newsletters to check when you're looking for freelance conservation writing opportunities.
Close up view of a squid's eye with the rest of the body out of shot
Squid have been around for millions of years and live in every ocean in the world. Here are a few fun facts about these interesting animals.
Whale tale disappearing into the ocean in front of the horizon
Examples of my work as a whale writer: from humpbacks and to sperm whales and not forgetting the other cetaceans (dolphins and porpoises).
Whale shark swimming in the ocean
Examples of my work as a shark writer: from whale sharks and great whites to zebra sharks, threshers and even the Meg!
Photo of a person typing at a laptop
Melissa gives some insight into what's involved in sending a pitch to her editors, from her experience as a marine science journalist.
Flat lay of a mug of coffee, set of headphones and a phone with a podcast playing on screen
An overview of my interview on the 15 Minute Freelancer: your snack sized guide to being your own boss and building a business you love.
Seagrass meadow in Greece taken by Dimitris Poursanidis / Ocean Image Bank
Giving back: an overview of how Melissa (The Ocean Writer Ltd) tried to give back through her work in 23-24 (April to March).
Melissa walking away from the camera on a beach
Tracking the actions Melissa (The Ocean Writer Ltd) has taken to make a positive impact in 2024.
Image of a paradise beach Nevis from the water
Tracking the actions Melissa (The Ocean Writer Ltd)'s has taken to make a positive impact from April 2021 to April 2024.
A thresher shark swims towards the camera with a nervous look on its face and its long tail trailing behind it
A few fun facts about (probably!) my favourite species of shark: the thresher shark
A basking shark swims directly towards the camera with its huge mouth agape as it munches on plankton
Did you know the basking shark's scientific name means something like ‘great-nosed sea monster’ in Greek? Here are a few more fun facts.
A cute cartoon of a little pink blobfish with small black eyes and downturned mouth looks at the camera
We don't know all that much about these strange fish but here are a few things we do know about the much-misunderstood blobfish.
Melissa in a swimming pool with her scuba diving instructor learning to use a rebreather
A snippet of my interview on the Research Adjacent podcast
Picture of a person reading a newspaper
It's a common misperception that journalists are only out to trip you up - but that's not true. Here's why.
Photo of a woman holding her arms in the air in celebration by Tirachard Kumtanom
Keeping track of and celebrating wins, achievements and general things that made me happy in my business each month.
A cuttlefish hovers in front of a black background
Diving into an animal that doesn’t always get the attention it deserves with some fun facts about cuttlefish.
Fish swimming above a coral reef
Examples of pieces from my portfolio as a marine science journalist.
Birds eye view of a cappucino, glass of water and a laptop to illustrate Melissa's daily freelance life
An outline of what to expect if I've asked to set up an interview with you for one of my articles.
Whale shark swimming in the ocean
This Whale Shark Day, here are a few fun facts about whale sharks - from my experience as a conservation, ocean and whale shark writer
View of a desk with someone typing at a typewriter and books, a lamp and a small vase of flowers in the background
How I went from a London-based PR professional to a freelance writer specialising in marine conservation and sustainability.
Melissa in a swimming pool with her scuba diving instructor learning to use a rebreather
Examples of pieces from my portfolio as a scuba diving writer.
A woman standing in an office wearing a white top and red glasses stares at the camera and gestures as if to tear her hair out in frustration
A few things journalists find annoying – so you can avoid them in your future media relations outreach.
A phone, two notebooks and a cup of coffee on a desk
Melissa explains when (and why) not to send a press release and highlights other channels that could be a better fit for your story.
Seagrass meadow in Greece taken by Dimitris Poursanidis / Ocean Image Bank
Examples of pieces from my portfolio as a sustainability writer.
Birds eye view of beautiful blue waves lapping the white sandy shore
Examples of pieces from my portfolio as a conservation writer.
A person working at a desk - writing in a note book with a laptop open and cup of coffee
Common media relations pitfalls that can hamper your coverage. Plus, some simple solutions to help you maximise your press success.
View of a desk where someone is writing notes in a notepad with a cup of tea and phone also on the desk
My messaging development service is tailored to each organisation's specific needs but here's an overview of what's usually involved.
Melissa sitting at her desk with a black cocker spaniel on her lap looking at the computer screen
Examples of pieces from my portfolio as an animal writer.
A man and woman smile at each other with laptops in front of them and a podcast microphone on the table between them
A roundup with a few of my favourite podcasts for learning more about science, nature, the ocean and conservation.
Fish swimming above a coral reef
Melissa's giving back overview for 2022-23: including donations, pro bono work, tree planting, sharing expertise and more.
Lloyd wears a Sussex Dolphin Project while standing on the beach on the phone
Lloyd Gofton shares how he moved into the conservation sector and his experience as a member of the Sussex Dolphin Project team.
melissa and second women doing yoga on the edge of a boat looking out to the ocean
Examples of pieces from my portfolio as an ocean writer.
View of the earth from space with white clouds swirling over the blue ocean and green land
How I stay positive and keep motivated as an environmental writer in the face of the climate crisis and the challenges our planet is facing.
View of a desk with someone typing at a typewriter and books, a lamp and a small vase of flowers in the background
Here are a few tips to help you find the right fit for your organisation when hiring a great sustainability copywriter.
Flat lay of a mug of coffee, set of headphones and a phone with a podcast playing on screen
A brief roundup of my favourite podcasts for freelancers which have helped me learn and grow as a business owner.
Native oyster in water after cleaning at Wild Oysters: Tyne & Wear site, part of the Stronger Shores project. Credit: Celine Gamble, ZSL.JPG
A South Tyneside Council-led project aims to strengthen North Eastern coastlines and communities in the face of flooding, erosion and the impacts of climate change
Native oyster in water after cleaning at Wild Oysters: Tyne & Wear site, part of the Stronger Shores project. Credit: Celine Gamble, ZSL.JPG
A South Tyneside Council-led project aims to strengthen North Eastern coastlines and communities in the face of flooding, erosion and the impacts of climate change
Native oyster in water after cleaning at Wild Oysters: Tyne & Wear site, part of the Stronger Shores project. Credit: Celine Gamble, ZSL.JPG
A South Tyneside Council-led project aims to strengthen North Eastern coastlines and communities in the face of flooding, erosion and the impacts of climate change
A white robot looks at the camera
I turned to AI copywriting tools to explain why it's better to hire a real (human) copywriter rather than using AI writing software.
Birds eye view of beautiful blue waves lapping the white sandy shore
A selection of ways everyone can get involved to help the ocean, whether or not you live by the sea - and you don't need to be a scientist!