When shouldn’t you send a press release?
Melissa explains when (and why) not to send a press release and highlights other channels that could be a better fit for your story.
Tag media relations
Media relations pitfalls: why a journalist won’t run your story
Common media relations pitfalls that can hamper your coverage. Plus, some simple solutions to help you maximise your press success.
How to send a press release
A few top tips on how to send a press release to maximise your chances of securing coverage.
How do I find the right journalist?
How do you find the right journalist? By tailoring your story, targeting your press list - and persevering!
What do journalists want?
What do journalists want? Understanding this can help maximise the chance of great coverage for your sustainable business.
How to make a great press list
Making a great press list is an important part of doing your own PR - but it can be a challenge. Here are a few tips to help.
How do I get press coverage?
One of the most common questions I hear is "how do I get press coverage?" Here are a few tips