Why a human writer is better than AI copywriting tools

January 12, 2023

Everyone seems to be talking about AI copywriting tools at the moment. As copywriters, should we be worried about the rise of AI writing software? Are our jobs at risk?

Well, I thought, why not put it to the test? So, I asked some free AI software to write a blog explaining why a human writer is better than AI. So here we go - this is what it came out with.

Over to you, AI copybot...

As technology continues to advance, many businesses are turning to artificial intelligence (AI copywriting tools) to help with tasks such as content creation and copywriting. While AI copywriting tools can certainly be useful, there are several reasons why a real, human copywriter is often a better choice for your business.

  1. Creativity and originality: One of the biggest advantages of hiring a human copywriter is their ability to bring creativity and originality to their work. While AI copywriting tools can generate content based on certain parameters, it may not have the ability to truly think outside the box and come up with fresh, unique ideas. A human copywriter, on the other hand, can bring their own perspective and creativity to the table, resulting in content that stands out and engages your audience.
  2. Understanding of language and tone: Another reason why a human copywriter is better than AI copywriting tools is their ability to understand and use language effectively. A human copywriter has a deep understanding of the nuances of language and can use this knowledge to craft compelling copy that speaks to your audience in the right tone and style. AI copywriting tools, on the other hand, may not always understand the subtleties of language and may produce content that comes across as robotic or impersonal.
  3. Adaptability and flexibility: A human copywriter is also more adaptable and flexible than AI copywriting tools. They can easily pivot and make changes to their work based on feedback or changing needs, whereas AI copywriting tools may require more time and effort to make adjustments. This can be especially important if you need to make quick changes to your content strategy or respond to changes in your industry.
  4. Human connection: Finally, a human copywriter can bring a personal, human connection to their work that AI copywriting tools simply cannot replicate. They can use their understanding of your business and your audience to create copy that speaks to people on a deeper level and builds a sense of trust and connection with your brand.

In conclusion, while AI copywriting tools can certainly be a useful tool, there are several reasons why a real, human copywriter is often a better choice for your business. They bring creativity and originality, a deep understanding of language and tone, adaptability and flexibility, and a personal, human connection to their work that AI copywriting tools simply cannot replicate.

So, what do you think?

The proof is in the pudding. How do you think the AI software did with my blog post? Personally, I'd give it a solid 5/10. I must admit, it's impressive how quickly it spewed out a 500-or-so-word blog post answering the brief. The structure was fine - I do often use listicles myself as a way of breaking up larger pieces of text. Plus, I ran the copy through a plagiarism checker and it came back clean, which is reassuring.

Yet, the blog itself left me a bit cold. It feels very robotic (yes, I KNOW a bot wrote it but where's the character?!) and dry. It was also really repetitive. Did you notice those keywords - 'AI copywriting tools' and 'a real, human copywriter' - repeated over and over (and over) again? To the point that it over-optimised the keywords for a blog of this length. The lack of variety in sentence length. And the conclusion just repeats the same wording from the previous four points.

Ironically, point four really summed it up for me: it just lacked that human connection. I'm sure this type of software will be useful for many people in lots of instances... but I'm not worried about my job just yet. If you agree and think I might be able to help you polish your copy, let's chat.

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Hello!

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