May 17, 2018
The Madagascar Whale Shark Project (MWSP) Foundation is a collaborative research and conservation project for whale sharks. To date, the project has identified more than 366 individual whale sharks, published the first study on whale shark movements in Madagascar, implemented a code of conduct and initiated an education programme.
The charity conducted a study – published in the journal Endangered Species Research – that identified Madagascar as a feeding hotspot for juvenile whale sharks. 85 individual sharks were identified in a single season using photographs of their distinctive spot patterns. These new findings about this globally endangered species were particularly exciting because of their potential to support Madagascar’s developing marine ecotourism industry. With no comms professionals on the team, they needed help spreading the word and getting this study on the global news agenda.
- Compiled a tailored, targeted press list
- Drafted and distributed a hard-hitting press release based on the most media-worthy results of the study
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