Ocean giants
Whale shark swimming in the ocean

December 17, 2018

Overview

Marine Megafauna Foundation (MMF)’s mission is to save threatened marine life using pioneering research, education, and sustainable conservation solutions, working towards a world where marine life and humans thrive together. The charity conducts pioneering research on marine megafauna and uses scientific evidence to educate the public and government to influence long-lasting conservation strategies.

The challenge

MMF had a clear organisational vision, mission and strategy but needed to increase its profile to raise awareness of its vital conservation work among potential supporters and donors.

The strategy

  • Developed and implemented a PR and communications strategy designed to generate widespread press coverage and increase awareness of MMF around the world.
  • Prepared key media materials to facilitate streamlined press office activities: key messages, press release boilerplate, media FAQ document etc.
  • Drafted media-friendly biographies for the charity’s spokespeople and pitched them for appropriate interview and profiling opportunities
  • Compiled a comprehensive media and blogger database with relevant media targets
  • Worked closely with all MMF team members to source, collate and develop strong stories for press
  • Built relationships with key journalists; pitching news and feature ideas to help generate press coverage
  • Drafted and distributed press releases and relevant media materials and coordinated all
  • press requests (including hosting visiting journalists)
  • Provided PR and communications counsel to MMF’s Founders and senior team

The results

  • During the time Melissa ran MMF’s press office (8 months), the charity secured 365 pieces of coverage: averaging at more than one published article a day!
  • Highlights included: BBC radio, Daily Telegraph, Yahoo!, The Scottish Sun, Scuba Diving, Scuba Diver, Dive.In and more.

Melissa was a Pro Bono Communications Consultant for MMF in 2018

MMF logo

"Melissa was a huge asset to our small Mozambique-based organisation, producing around one published article for every day she worked with us!"

Dr. Simon J. Pierce
Founder and Principal Scientist, MMF

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Hello!

Great to hear you're interested in working together - I'm always keen to hear about exciting new stories from marine conservationists, potential commissions from editors and suitable briefs from prospective clients.

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