Quick wins for slow fashion
women laying on a beach in a blue bikini

September 15, 2018


In 2017 Magdalena Berger, founder/designer of MAGDAKINEDESIGNS, set out to create a swimwear brand that reverses the social and ecological effects of the fast-fashion catastrophe. The company’s Prints with a Purpose are dyed in an eco-conscious process, fabricated on limited-run productions and printed on 100% regenerated nylon. Its high-end Italian fabrics are made from ECONYL® Fiber, in a process that reclaims old textiles and abandoned fishing nets to create the UV protection, ultra-durable swimwear fabric. Designed for the eco-elegant, its limited edition “Prints with a Purpose” are designed in-house and feature vulnerable species that need our attention. Every MAGDAKINEDESIGNS purchase returns a donation to nonprofits working to help save the species featured in the print purchased.

The challenge

Purchases from MAGDAKINEDESIGNS’ manta ray print bikini return a donation to the Marine Megafauna Foundation (MMF) and the brand wanted to generate press coverage to raise awareness and boost sales.

The strategy

  • Compiled a tailored, targeted press list
  • Drafted and distributed a press release to relevant journalists (no review samples available)

The results

Melissa was a Pro Bono Communications Consultant for MMF during 2018.


Read more case studies...

Ready to chat?


Great to hear you're interested in working together - I'm always keen to hear about exciting new stories from marine conservationists, potential commissions from editors and suitable briefs from prospective clients.

So, let's chat. You can send me an email (I aim to respond within three working days, usually sooner) or book a call below. I look forward to hearing from you.

Melissa holding a ginger cat and standing on a wooden balcony with the blue ocena behind her

Please note: due to high demand, I often have a wait time for new clients and cannot guarantee last-minute availability.

As such, please give as much notice as possible for your projects. Thank you!

Or book a call:

I do not work with the fossil fuel industry. If that's you, please look for support elsewhere. Thank you.

The Ocean Writer Ltd. Registered company number: 14772669

Black text on a white background reading Proudly Supporting Project Seagrass. There are green circles swirling around the word project

I support Project Seagrass by donating 1% of every cleared payment from my services via Work for Good

N.B. I do not work with the fossil fuel industry. If that's you, please look for support elsewhere. Thank you.

Wind powered Green Hosting
Banner readers ABSW (Association of British Science Writers) member 2023