No good cause unfunded
Graphic illustrating someone updating their JustGiving profile on their phone by adding pictures and a campaign description.

March 19, 2018


JustGiving is the world’s most trusted platform for online giving. Its mission is to ensure no great cause goes unfunded.

The challenge

JustGiving needed agency-support to help its busy in-house team create widespread media coverage about its incredible fundraising campaigns.

The strategy

  • Set up and ran a pro-active and re-active press office
  • Scouring the site for media-worthy fundraising stories
  • Interviewing case studies and helping share their stories with relevant national and regional media outlets
  • Being sensitive to potentially sensational stories and prioritising the protection of case studies at all times

The results

  • Under Melissa’s leadership, the JustGiving team at Rooster PR helped raise awareness
  • of countless crowdfunding campaigns including:
  • The crowdfunding campaign for PC Keith Palmer, who was killed during the Westminster Bridge attack last month. That campaign raised £736,133.
  • A crowdfunding project that raised over £500,000 for 17-year-old racing driver Billy Monger who lost both his lower legs after crashing at Donington Park racecourse.
  • The British Red Cross’ emergency appeal to support the victims of the London Bridge terror attack and their families. The UK Solidarity Fund raised over £70,000 within hours of being set up and publicised
  • The emergency appeal created in response to the terrorist attack at the Manchester Arena, which raised £1,977,040 thanks to widespread media coverage!

Melissa led Rooster’s JustGiving press office team from 2017 to 2018. She worked for the agency from 2014 to 2018.

JustGiving logo

“Melissa is like PR gold dust. A very gifted and talented all-round communicator who genuinely cares about the causes and campaigns she works on. Hopefully, our paths will cross again very soon…”

Jane Eggleton
Former account manager at Rooster PR (JustGiving team)

Read more case studies…


Melissa is happy to discuss how she can help you through copywriting and PR support. Please note: due to high demand, she currently has a waiting time of around 6 weeks for new clients so please give as much notice as possible.

Just fill out this form and your message will be delivered directly to Melissa’s inbox.