Making noise for the BDA
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November 15, 2015

Overview

The British Sign Language (BSL) (Scotland) Bill was introduced into Scottish Parliament on 29 October 2014 by Labour politician Mark Griffin. With the passing of the BSL Bill on 17 September 2015, which became an Act on 22 October 2015, British Sign Language is now recognised in Scottish law.

The aim of the Bill was to encourage the Scottish government to promote BSL as a language in its own right. The passing of the BSL Scotland Bill was a historic landmark which will positively impact the quality of life for the Deaf community in relation to health, education, the elderly, employment, leisure and the arts.

The challenge

The British Deaf Association (BDA) needed help to publicise this historic landmark, which the charity had been heavily involved with from the start.

The strategy

Ran a slick press office to get the news, images and interviews out to the media as quickly as possible, securing blanket coverage across the Scottish media in support of the Bill.

The results

  • 32 pieces of coverage secured including pieces on STV, ITV and BBC news channels as well as the Herald, Daily Record, Evening Times and Edinburgh Evening News.
  • Special report on See Hear: the BBC’s dedicated programme for the Deaf and hard of hearing.
  • Encouragement for a similar Bill to be passed in the rest of the UK

As Associate Director at Rooster, Melissa led BDA's PR team. She worked for the agency from 2014 to 2018.

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"Melissa's strategic input, creativity and attention to detail has made her an invaluable and indispensable part of my support network, in a challenging work environment."

Grainne Kennedy
Former commercial advisor, BDA

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