A snippet of my interview on the Research Adjacent podcast
It's a common misperception that journalists are only out to trip you up - but that's not true. Here's why.
An outline of what to expect if I've asked to set up an interview with you for one of my articles.
How I went from a London-based PR professional to a freelance writer specialising in marine conservation and sustainability.
Melissa explains when (and why) not to send a press release and highlights other channels that could be a better fit for your story.
Common media relations pitfalls that can hamper your coverage. Plus, some simple solutions to help you maximise your press success.
A few top tips on how to send a press release to maximise your chances of securing coverage.
Melissa explains how Twitter can be a handy tool for finding the right journalist to pitch to, by using lists and hashtags.
What kind of marine science stories does Melissa look for? A new (ideally exclusive) study that's surprising and globally relevant.
How do you find the right journalist? By tailoring your story, targeting your press list - and persevering!