When shouldn’t you send a press release?
Melissa explains when (and why) not to send a press release and highlights other channels that could be a better fit for your story.
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Benefits of targeted PR
Melissa explains how taking a thoughtful and targeted approach to your sustainability PR can get better results for your business.
How do I find the right journalist?
How do you find the right journalist? By tailoring your story, targeting your press list - and persevering!
What is a press release?
A quick overview of what a press release is, what to include and other considerations for organisations new to doing their own PR.