It's a common misperception that journalists are only out to trip you up - but that's not true. Here's why.
How I went from a London-based PR professional to a freelance writer specialising in marine conservation and sustainability.
A few things journalists find annoying – so you can avoid them in your future media relations outreach.
Melissa explains when (and why) not to send a press release and highlights other channels that could be a better fit for your story.
Common media relations pitfalls that can hamper your coverage. Plus, some simple solutions to help you maximise your press success.
Lloyd Gofton shares how he moved into the conservation sector and his experience as a member of the Sussex Dolphin Project team.
A South Tyneside Council-led project aims to strengthen North Eastern coastlines and communities in the face of flooding, erosion and the impacts of climate change
A few top tips on how to send a press release to maximise your chances of securing coverage.
Melissa explains how Twitter can be a handy tool for finding the right journalist to pitch to, by using lists and hashtags.
Melissa explains how taking a thoughtful and targeted approach to your sustainability PR can get better results for your business.