December 15, 2015
On 11 December 2015, news broke that the Royal School for Deaf Children in Margate was closing with immediate effect after the Trust that runs it went into administration. The British Deaf Association (BDA) quickly launched a campaign to save this unique and vital heritage.
BDA needed help raising public awareness of its campaign to save the school. Time was of the essence to raise as much awareness as possible and help protect these vulnerable children.
- Melissa and her team worked around the clock to provide the organisation with first-class advice and media relations support
- Facilitated strong lines of communication within the organisation to get the story out quickly to key journalists and kept the media informed at every stage of development
- Worked with the families affected to support them through any press interviews that were set up to raise awareness
- 18 pieces of coverage secured over a two-week period
- Highlights including a 3/4 page spread in The Guardian and a pre-recorded feature on London Live TV
- Broadcast interviews secured with BBC South East and ITV Meridian both before and after an urgent meeting the BDA organised with the Minister of State for Schools, Nick Gibb, at Westminster
- Unfortunately, the school could not be saved but the media spotlight helped raise vital awareness of the importance of the issue; ensuring families had as much support as possible to find suitable alternatives for their children.
"Melissa's strategic input, creativity and attention to detail has made her an invaluable and indispensable part of my support network, in a challenging work environment."
Grainne Kennedy
Founder commercial advisor, British Deaf Association
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