Making travel meaningful
Red Daigoji temple in Japan set against the trees with red and green leaves and in front of an orange-red bridge.

November 15, 2017


‘Travelling with meaning’ means travelling in a way that everybody benefits from: the traveller benefits from enriching experiences where they learn something new (about the destination, culture, a skill or about themselves) and at the same time the local people, animals and/or environment benefit too.

Whether it’s meeting minority hill tribes in Vietnam, staying with the Dayak head-hunters in Borneo or rolling cigars in Cuba, Rickshaw’s trips take you to the heart of a destination, bring you closer to the local community and give you an adventure with real spirit.

The challenge

Rickshaw Travel wanted to shake up how people think about their holidays and get them talking about meaningful travel.

The strategy

  • Set up a pro-active and re-active press office to get Rickshaw’s name into the news
  • Contacted key travel journalists to build a relationship on behalf of the Rickshaw team
  • Showcased Rickshaw’s trips to press – including its new tours to Japan
  • Focused on spreading the message of why travellers should look for ethical experiences

The results

30+ pieces of coverage in just six months, including I News, Sunday Times Travel Magazine, The Telegraph, National Geographic Traveller and the Guardian.

As Associate Director at Rooster, Melissa led Rickshaw's PR team. Melissa worked at Rooster from 2014 to 2018.

Rickshaw Travel logo

"Melissa’s passion for ethical, meaningful travel coupled with her writing skills and expertise in PR meant the story of Rickshaw Travel was spread far and wide. It’s very exciting to see our small brand being picked up in the national press and online publications so thank you Melissa for believing in us!"

Camilla Todd
Former Marketing Manager, Rickshaw Travel

Case studies

Read about the campaigns Melissa has worked on to help for-purpose organisations meet their PR & communications goals.

Ready to chat?


Great to hear you're interested in working together - I'm always keen to hear about exciting new stories from marine conservationists, potential commissions from editors and suitable briefs from prospective clients.

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