How to get press coverage


As a PR & communications consultant, people often ask me things like 'how do I get into the media?' or 'how do I get good publicity?'. If you, too, want tips on how to get press coverage for your organisation, read on...

Have you ever approached the media with an exciting company update and wondered why the journalist wasn’t interested? Or don't you know where to start when approaching the press? Getting your startup or organisation into the media can feel overwhelming – particularly if you haven’t worked with journalists before. That’s why experienced communications professionals are in such high demand!

But if you’re not ready to invest in a communications consultant, don’t panic. This guide will save you time and stressby outlining the key things to consider when developing a press story for your charity, startup or organisation.

About Melissa

Melissa is a PR and communications consultant and copywriter who specialises in supporting charities and for-purpose organisations and startups. She's worked both in-house and agency-side with a wide range of clients in the charity, travel, consumer, corporate and even tech sectors. As a published journalist herself, she understands what the media is looking for. During her 12+ year career, Melissa has worked on hundreds of PR campaigns, written countless press releases and generated thousands of pieces of coverage for her clients.

While there's, sadly, no magic formula when it comes to generating press coverage, there are a few simple things you can do to maximise your chances, In this handy document, Melissa outlines what she's learned during her extensive PR career to help you increase your chances of successfully getting media attention.

If you would like more in-depth support, please get in touch with Melissa to discuss how she can help you plan and implement your upcoming PR campaign.

Other resources

Getting into gift guides logo
Getting into gift guides


Purple text on cream background saying PR and Comms strategy template, take the stress out of writing your comms plan with this editable template
Communications strategy template


Preview of workback schedule with example activities and dates outlined on a calendar
Communications planning: workback schedule template


Preview of template communications calendar with different comms activities pencilled into different dates
Communications calendar (editable template)


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