Communications strategy template


A common problem experienced by many – particularly those without direct comms experience – is that people aren’t sure where to start when it comes to developing a communications strategy or what should be included in their plan. If that's you, don't panic. Melissa has developed this template as a simple guide to walk you through the process.

This editable communications strategy template outlines the key sections to include in your communications plan and offers tips on the type of details that should be included. Simply edit the template (Word document) using its pointers to add information relevant to your organisation. Even better, when you need to write a new strategy, you can use the template again.

About Melissa

Melissa is a PR and communications consultant and copywriter who specialises in supporting charities and for-purpose organisations and startups. She’s worked both in-house and agency-side with a wide range of clients in the charity, travel, consumer, corporate and even tech sectors. As a published journalist herself, she understands what the media is looking for. During her 12+ year career, Melissa has worked on hundreds of PR campaigns, written countless media strategies generated thousands of pieces of coverage for her clients. In this handy template, Melissa condenses her extensive PR & communicaitons experience into an easy-to-edit document to help you outline your communicaitons strategy.

If you would like more in-depth support, please get in touch with Melissa to discuss how she can help you plan and implement your upcoming PR campaign.

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