Fine-tune your messaging through a tailored workshop
"Melissa’s passion for marine conservation was a real draw; I knew we were in the best hands possible, as her love for nature and the ocean really shone through. I was particularly impressed with the way Melissa cleverly facilitated the workshops. What felt like a conversation to us, Melissa was expertly gleaming the information she needed to hone together an effective and punchy messaging document."
Knowing how to talk about your organisation or project in a way everyone can understand can feel like an overwhelming task for many organisations – particularly if you work in a conservation or science-based field. But if you’re not sure where to start when it comes to telling your organisation’s story, don’t panic. That's where I come in. One of my favourite things is taking a complicated subject and, put simply, absolutely geeking out. I'll chat to you and your team to get to the bottom of what you'd like to say and how we can phrase it in an engaging and inspiring way. Then, I'll distil our conversations into a messaging document that you can use throughout your organisation.
If you're a purpose-driven organisation interested in finding out how I might be able to help, please get in touch.
Messaging prices begin at £2,500.
My messaging development is tailored to each organisation's specific need but a messaging development project may include:
A 30-minute call to discuss your needs before we get going. During this call, we'll make sure we're clear about expected project outputs and will have the opportunity to answer any questions you might have.
I'll ask you to share any documents that might give me some useful information about your organisation or project. The more the merrier at this stage – even if you're not happy with the current wording – this information helps me immerse myself in the project and understand all its nuances.
A workshop (or series of workshops) with key stakeholders to talk through the project in your own words. This is structured so it feels like an informal chat to your team. But this is how I glean all the information I'll need to create a great messaging document. Please note: the audio of these calls is recorded for transcription purposes (so I'm not desperately typing to keep up with all the gems we'll come out with!) and can be shared with you, should you wish.
This is where you sit back and I get to work. Using the background information and our workshop discussions, I'll prepare a full messaging document that will give you the confidence to talk about your project in a way the general public (or your specific audience, if you have one) can understand. Need messaging within specific word counts? No problem – just let me know and that can be accommodated.
One or two rounds of amends based on your feedback.
Where can I see examples of your writing?
For examples of my writing, please check out my published work.
Why do you show 'starting at' prices rather than exact costs?
Each of my clients is different and has unique needs. As such, all my quotes are bespoke and take into account factors such as the length and complexity of the project, deadlines and levels of research involved. If you'd like to discuss a quote for your project, please get in touch.
Your workshops are out of my price range. Do you offer other services at a lower price point?
My services are priced based on my level of expertise and value I can add. If my pricing is out of your budget, it might be possible to reduce the scope, recommend another freelancer or you might be interested in my Power Hour
What's your day rate?
I don't charge using a day rate or by word count. Instead, I offer package pricing and all my quotes are bespoke depending on the type, length, timings and complexity of your project. We'll agree the price before I start work and, if my quoted fee is out of your range, we can reduce the scope of work before getting started. Having a clear fee for the agreed deliverables means you know exactly where you stand and there are no nasty budget surprises if something takes longer than we anticipated.
Do you charge VAT?
No. I do not currently charge VAT on my services.
Are you insured?
Yes. I have professional indemnity insurance with Beazley.
Hello! So great to hear you're interested in talking about how I can help you with your PR strategy or messaging project.
Depending what works best for you, you're welcome to book a call or send me an email.
I usually have a waiting time of at least six weeks for new clients so please give as much notice as possible.
I do not work with the fossil fuel industry or PR agencies that retain fossil fuel clients. If that's you, please look for support elsewhere. Thank you.