Read about the campaigns Melissa has worked on to help for-purpose organisations meet their PR & communications goals.
February 9, 2021
The Green Fins initiative – implemented internationally by The Reef-World Foundation and the UN Environment Programme – reduces the negative environmental impacts associated with marine tourism. The initiative protects coral reefs through the only internationally recognised environmental standards for diving and snorkelling and robust assessments to measure compliance.
Green Fins encourages and empowers the diving industry to reduce the pressures on coral reefs by offering practical, low-cost alternatives to harmful practices and providing strategic training, support and resources. By reducing the local pressures tourism puts on coral reefs, it helps make corals healthier and more resilient to other stresses.
As Reef-World’s flagship initiative, Green Fins aims to reach dive and snorkel operators around the world with its environmental messaging. Outside the in-person grassroots work, an important way to spread the word about the importance of sustainable diving is through social media and the charity had set an ambitious target of hitting 20k Facebook followers by the end of 2020.
Year one (2019-2020)