Read about the campaigns Melissa has worked on to help for-purpose organisations meet their PR & communications goals.
February 9, 2021
The Green Fins initiative – implemented internationally by The Reef-World Foundation and the UN Environment Programme – reduces the negative environmental impacts associated with marine tourism. The initiative protects coral reefs through the only internationally recognised environmental standards for diving and snorkelling and robust assessments to measure compliance.
Green Fins encourages and empowers the diving industry to reduce the pressures on coral reefs by offering practical, low-cost alternatives to harmful practices and providing strategic training, support and resources. By reducing the local pressures tourism puts on coral reefs, it helps make corals healthier and more resilient to other stresses.
Reef-World is continually developing new Green Fins materials to help its network improve their sustainable practices and educate both staff and guests about actions that can be taken to protect coral reefs. Previously, the charity had an ad hoc approach to developing materials and needed help being more strategic in meeting the needs of their beneficiaries.
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Melissa is currently available for PR briefs and writing commissions so please get in touch to discuss how she can support your goals.