Case studies

Read about the campaigns Melissa has worked on to help for-purpose organisations meet their PR & communications goals.

Going mainstream
BDA logo

December 19, 2017

Overview

The BDA is the UK's leading membership organisation and registered charity run by Deaf people for Deaf people. The BDA delivers a range of services to achieve its aims of empowering Deaf people to overcome difficulties that they face on a daily basis.

The challenge

Deaf-led organisation British Deaf Association (BDA) needed help to raise its profile in mainstream UK & Irish media. Introducing the BDA to 'hearing' media was a challenge. Not only was this a new experience for them but many production teams had never worked with – or even met – a Deaf person before!

The strategy

  • Set up and ran a reactive press office to deal with incoming media enquiries
  • Helped journalists with the logistics of working with the Deaf community
  • Built relationships with key news and features journalists
  • Provided PR consultancy and media training

The results

  • 90+ pieces of press coverage secured in one year

21 of those pieces were broadcast – showing how much progress the BDA made since that first production team was nervous of interviewing a Deaf spokesperson!

As Associate Director at Rooster, Melissa led BDA’s PR team. She worked for the agency from 2014 to 2018.

BDA logo

“Melissa’s strategic input, creativity and attention to detail has made her an invaluable and indispensable part of my support network, in a challenging work environment.”

Grainne Kennedy
Former commercial advisor, BDA

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