December 19, 2017
The British Deaf Association (BDA) is the UK's leading membership organisation and registered charity run by Deaf people for Deaf people. The BDA delivers a range of services to achieve its aims of empowering Deaf people to overcome difficulties that they face on a daily basis.
Deaf-led organisation British Deaf Association (BDA) needed help to raise its profile in mainstream UK & Irish media. Introducing the BDA to 'hearing' media was a challenge. Not only was this a new experience for them but many production teams had never worked with - or even met - a Deaf person before!
- Set up and ran a reactive press office to deal with incoming media enquiries
- Helped journalists with the logistics of working with the Deaf community
- Built relationships with key news and features journalists
- Provided PR consultancy and media training
- 90+ pieces of press coverage secured in one year
- 21 of those pieces were broadcast - showing how much progress the BDA made since that first production team was nervous of interviewing a Deaf spokesperson!
“Melissa’s strategic input, creativity and attention to detail has made her an invaluable and indispensable part of my support network, in a challenging work environment.”
Grainne Kennedy
Former commercial advisor, BDA
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The Ocean Writer Ltd. Registered company number: 14772669
I support Project Seagrass by donating 1% of every cleared payment from my services via Work for Good
N.B. I do not work with the fossil fuel industry. If that's you, please look for support elsewhere. Thank you.
