December 8, 2013
The eighth annual Emeralds & Ivy Ball, with Ronan Keating, for Cancer Research UK, took place at Old Billingsgate, London on Saturday 30th November 2013. The event (in association with the Marie Keating Foundation) provided a star-studded night of fantastic entertainment and raised over £600,000 to fund Cancer Research UK’s mobile cancer awareness units.
Due to Emeralds & Ivy being invite-only, the main focus of PR activity was to raise awareness of the event and its celebrity credentials and to highlight where the money raised goes through on the night and post-event PR. This was to ensure the event remains high profile, and a ‘must attend’ event for celebrities each year.
The PR for Emeralds & Ivy included the following activities, and was delivered via Cancer Research UK’s national PR team, working closely with Dawbell:
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