January 9, 2022
Guide Dogs provides life-changing support, skills and dogs to people living with sight loss in the UK. In 2021, it celebrated 90 years of helping people with sight loss live the life they choose. The Guide Dogs 90 Appeal encouraged people to support so the charity can continue to help people with sight loss live the life they choose for the next 90 years (and beyond!).
Guide Dogs was advertising for a Canine Services Assistant and asked for PR support to boost awareness of this exciting new role. With just days before the role was due to close, they needed an impactful story turning around quickly. Importantly, as the goal was to drive high quality applications, it was vital that press coverage drove high quality applications the HR team wasn’t flooded by applicants that didn’t meet the specific criteria – so the messaging had to be just right.
“I'm still feeling supremely grateful that the Guide Dogs comms team have been able to benefit from Melissa's PR talent for the last few months. From day one Melissa was looking for creative hooks, new story angles and opportunities for the charity which have led to some outstanding features, news items and interviews for our 90th anniversary within a very short space of time.
"Beyond her media relations expertise, her drive and ability to network and build internal connections means she is able to add real insight to her stories and is the ultimate self-starter. She's also a team player who everyone likes working with.
Hello!
Great to hear you're interested in working together - I'm always keen to hear about exciting new stories from marine conservationists, potential commissions from editors and suitable briefs from prospective clients.
So, let's chat. You can send me an email (I aim to respond within three working days, usually sooner) or book a call below. I look forward to hearing from you.
Please note: due to high demand, I often have a wait time for new clients and cannot guarantee last-minute availability.
As such, please give as much notice as possible for your projects. Thank you!
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I do not work with the fossil fuel industry. If that's you, please look for support elsewhere. Thank you.
The Ocean Writer Ltd. Registered company number: 14772669