Read about the campaigns Melissa has worked on to help for-purpose organisations meet their PR & communications goals.
March 8, 2013
Cancer Research UK is the world’s largest independent cancer research charity. It conducts research into the prevention, diagnosis and treatment of the disease and its vision is to bring forward the day when all cancers are cured.
Diagnosing cancer earlier is one of Cancer Research UK’s key priorities. Through this campaign, the team wanted to reduce fear and fatalism of cancer by highlighting the improvements in survival rates and encourage people (particularly those over 50) to visit their GP if they notice any persistent or unusual health changes because treatment for cancer is often simpler and more likely to be effective when caught early.
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