Case studies

Read about the campaigns Melissa has worked on to help for-purpose organisations meet their PR & communications goals.

Diving into materials development

How Melissa helped Reef-World audit and hone its materials development strategy for more effective global outreach.

Example visual from Green FIns instagram - blue background with logo and Green Fins vision
Getting social

How Melissa helped the Reef-World team meet its stretch goal of 20,000 Facebook followers for its flagship programme: Green Fins.

Coral reef
Making a splash

How Melissa helped Reef-World streamline and upscale its communications strategy and raise global awareness of its work.

Grassroots conservation

How Melissa supports training and capacity building for government and NGO staff around the world through her role as a Green Fins Assessor.

Whale shark swimming in the ocean
Ocean giants

How Melissa helped Marine Megafauna Foundation generate widespread press coverage and increase global awareness of its conservation work.

The mysteries of pregnant whale sharks

How Melissa helped Galapagos researchers make a media splash about their efforts to unlock the mystery of whale shark pregnancies.

Quick wins for slow fashion

How Melissa helped MAGDAKINEDESIGNS generate press coverage to raise awareness and boost interest in its sustainable products.

Whale shark swimming in the ocean
Madagascar’s new whale shark hotspot

How Melissa helped the Madagascar Whale Shark Project get an important new study on the global news agenda.

Graphic illustrating someone updating their JustGiving profile on their phone by adding pictures and a campaign description.
No good cause unfunded

How Melissa and her team helped JustGiving’s busy in-house team create widespread media coverage about its incredible fundraising campaigns.

Three masted sailing ship on a polar marine life vacation in Arctic Spitsbergen. Photo by Christine Nicol.
Responsible wildlife encounters

How Melissa helped Aqua-Firma reach potential customers by showcasing its high quality, responsible wildlife encounters in target media.

BDA logo
Going mainstream

How Melissa helped the Deaf-led charity British Deaf Association raise its profile in mainstream UK & Irish media.

Red Daigoji temple in Japan set against the trees with red and green leaves and in front of an orange-red bridge.
Making travel meaningful

How Melissa helped Rickshaw Travel shake up how people think about their holidays and get them talking about meaningful travel.

Corinne Barber getting a blessing from Pope Francis on a trip to the Vatican paid for by a fundraising campaign (Image: PA)
Funding dreams

How Melissa and her team helped GoFundMe amplify human-interest crowdfunding stories for maximum media coverage.

Blue sign at the entrance to the Royal School for Deaf Children in Margate, which was closed despite efforts to save it.
Speaking out for Deaf children

How Melissa helped BDA raising public awareness of its campaign to save the Royal School for Deaf Children in Margate.

Blue letters on white background saying
Making noise for the BDA

How Melissa helped BDA publicise the historic passing of the BSL Bill which meant British Sign Language is now recognised in Scottish law.

Photo of a child smoking created for a Cancer Research UK campaign to protect children through standardised tobacco packaging.
A fag with your child’s name on it

How Melissa and the CRUK team promoted a striking new video lobbying for standardised tobacco packaging

Ronan Keating and his family dressed in black tie pose for a photo as they arrive at the Emeralds and Ivy ball
Emeralds & Ivy

How Melissa and the Cancer Research UK PR team made 2013’s Emerald & Ivy ball the most successful ever in terms of press coverage

Photo of a female cancer patient sitting in a doctor's surgery and speaking with a Cancer Research UK nurse.
Catching it early

How Melissa and the CRUK team helped raise awareness of the importance of early diagnosis for cancer treatment.

James Argent from TOWIE smiles and closes his eyes as he crosses the Virgin London Marathon finish line
Setting the pace

How Melissa and the Cancer Research UK PR teams helped raise awareness of the vital funds raised by Virgin London Marathon runners.