March 8, 2018
Aqua-Firma is a tour operator which offers responsible wildlife encounters led by world-leading experts in wilderness locations around the planet. Its unique adventures bridge land and sea from the Equator to the Poles and, where possible, brings clients into close proximity to wildlife and marine life whose conservation and research the company helps to fund.
Aqua-Firma wanted to reach its target audience and potential customers by showcasing its high quality, responsible wildlife encounters in ABC1 titles as well as diving and yachting publications.
- Set up and run an effective press office
- Showcased Aqua-Firma’s exciting and unique offerings to targeted media
- Ensured a regular drip-feed of interesting stories for media by issuing releases about new products and expanded trip portfolios including whale shark tours, polar expeditions, small group safaris and blue whale voyages.
- Continually monitored for timely, topical and relevant hooks to pitch Aqua-Firma’s tours and/or comment from spokespeople.
- Quality coverage secured in both wider consumer and specialist titles, perfectly placed for Aqua-Firma’s audiences, including; Stylist, The Telegraph, The Times, The Scottish Sun, World of Cruising, Yachting Monthly and Diver.
- Aqua-Firma’s founder, Ralph Pannell, featured on the Mail Online, among other publications, commenting on whale shark cruelty, raising awareness of the threat the species faces and underlining the company’s stance on animal welfare, conservation and responsible travel.
Ready to chat?
Hello!
Great to hear you're interested in working together - I'm always keen to hear about exciting new stories from marine conservationists, potential commissions from editors and suitable briefs from prospective clients.
So, let's chat. You can send me an email (I aim to respond within three working days, usually sooner) or book a call below. I look forward to hearing from you.
Please note: due to high demand, I often have a wait time for new clients and cannot guarantee last-minute availability.
As such, please give as much notice as possible for your projects. Thank you!
Or book a call:
I do not work with the fossil fuel industry. If that's you, please look for support elsewhere. Thank you.
The Ocean Writer Ltd. Registered company number: 14772669
I support Project Seagrass by donating 1% of every cleared payment from my services via Work for Good
N.B. I do not work with the fossil fuel industry. If that's you, please look for support elsewhere. Thank you.
