January 24, 2022
Guide Dogs provides life-changing support, skills and dogs to people living with sight loss in the UK. In 2021, it celebrated 90 years of helping people with sight loss live the life they choose. The Guide Dogs 90 Appeal encouraged people to support so the charity can continue to help people with sight loss live the life they choose for the next 90 years (and beyond!).
In 2021, Guide Dogs celebrated 90 years of helping people with sight loss live the life they choose. With several high impact campaigns planned, the PR team was incredibly busy and needed an extra pair of hands to help boost its press coverage even further. In particular, Melissa’s focus was on the time-intensive, tailored media relations required to secure in-depth features and reach new audiences.
Over a four-month period, Melissa secured over 80 high-quality pieces of coverage. Highlights included:
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